International Marketing Plan Report Essay Example | Topics and Well Written Essays - 3500 words

International Marketing Plan Report - Essay Example Iraq is a Muslim country located partially in the Middle East and the Persian Gulf region. Iraq is built on the remnants of the ancient Babylonian Empire. It has gone through various historical periods like being part of the Greek Empire under Alexander the Great and the Roman Empire. The area in present-day Iraq became part of the Ottoman Empire and this passed to the British after World War I. Iraq became more autonomous after World War II and finally got into the hands of Saddam Hussein after a coup detat in 1979. Under Saddam Hussein and his Baath party, Iraq became an ally to the West and it fought a war against Iran between 1980 and 1988. In 1991, after Iraq invaded Kuwait, the United States and other coalition forces entered Iraq and liberated Kuwait. In 2003, the US President, George W. Bush invaded Iraq and this led to a period of democracy, reforms and restructuring that exists today in the country. Iraq is bordered by Turkey, Iran, Jordan, Kuwait and Saudi Arabia. Its main land area is dominated by sandy deserts (Fontan, 2009). Iraq has two main rivers, one of them being the Euphrates which has fertile alluvial plains that have led to the creation of major cities throughout the country (Baskhin, 2011). The extended family is the basis of the Iraqi social system. It involves the grouping of different generations of the same family that is united through marriage (Every Culture, 2012). The nuclear family is defined by the extended family and there is a high degree of collectivism (Bashkin, 2011). Marriage in Iraq is seen as the joining of two families and this leads to strong connections to each other. Traditionally, the role of men and women are defined and fixed (Fontan, 2009). However, after the Iran-Iraq war where many men were recruited to fight in the battlefield, the nation included a liberal approach to women and their rights. Education is defined by the new

A restaurant chain Essay Example | Topics and Well Written Essays - 1500 words

A restaurant chain - Essay Example Another important source of its revenue includes profits earned from its operated restaurants. In the year 2011, the company was able to make a profit of 5.5 billion dollars, and this amounted to annual revenue of 27.5 billion dollars2. The primary business line of McDonalds includes cheeseburgers, milkshakes, desserts, soft drinks, French fries, cheeseburgers, etc. Recently, the business performance of McDonalds has been falling down, reporting a negative growth in its markets, and revenues. For example, in the year 2014, the business performance of McDonalds in Europe and America experienced a slow down3. In Europe, the company posted a negative drop of its financial performance by 1.4%. This is despite depicting a strong financial performance in its UK market. In United States, the company was able to post a drop of its sales by 1%. Another problem facing this company is its weak and inefficient customer service capability4. The company employees are not good at catering for the needs of its customers, and this has an impact in affect the loyalty of the customers towards the business organization. In any organization, employees of the company play an important role in determining whether the company will succeed or not. An efficient and friendly workforce would ensure that they are able to know and serve the needs of its customers, and this is the key to increasing the market share of an organization5. For purposes of improving its financial performance, the management of the company has to solve the above mentioned problems. There are two major methods that the company can use to solve the mentioned problems, and they include, improving its marketing strategy and its customer service capability. However, the company cannot develop an efficient marketing strategy, without having information on the strategies of their competitors, and the needs of its customers. This would therefore force the company to